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Writing guide

  • Folder icon closed Folder open iconPreparing to get your message out
    • The message
    • The audience
    • Packaging
    • Drawing up a skeleton
  • Folder icon closed Folder open iconWriting to be read
    • How people read: print and online publications
    • Practical tips for achieving a plain, clear writing style
    • Plain language
    • Plain structure
    • The paragraph
    • Tools for effective writing
  • Folder icon closed Folder open iconStyle
    • UK English vs US English
    • Words to use and words to avoid
    • Nouns and Verbs
    • Capitalisation
    • Hyphens
    • Compound words
    • Singular and plural
    • Digital dialect
    • Numbers and dates
    • Abbreviations and acronyms
    • Countries and currencies
    • Signatures and names
    • Punctuation
  • Folder icon closed Folder open iconFormatting
    • Chapter titles and headings
    • Lists
    • Visuals: tables, graphs, diagrams
    • Table of contents
    • Headings
    • Quoted matter
    • Bold and italics
    • Footnotes
    • Other tools
  • Folder icon closed Folder open iconReferences and bibliographies
    • References
    • Bibliographies
    • Sample bibliographical entries
Formatting

Headings

Type all headings with an initial capital letter for the first word only (and of course any other word which must be in capitals). Example: ‘An overview of European-level initiatives’.

The aim of headings is to break up the text and capture the reader’s attention. Try to create short, descriptive headings and keep the style consistent throughout the text. Avoid a proliferation of headings as this can confuse the reader and pose design problems.

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